Fiona Hugues is one of New Zealand’s most versatile stylists – she is a skilled cook and art director and was recently named Editorial Food-stylist of the Year at the NZ Food Media Awards.
She has twice been shortlisted for Foodstylist of the Year in the International Food Photography Awards in LONDON in 2019 and again in 2020.
Her work spans interior, garden & furniture design, food & recipe development, fashion, product development, film, photography, event theming & brand creation. With a career of more than twenty years freelancing in the creative industry, her passion for good food & artistic experience with various creative facets showcase her unique signature style.
Total concept creation from development of the idea, to naming, design of the interiors and all necessary brand collateral is her forte. The successful COUNTRY PROVIDORE store in Hamilton, the popular DAISY CHANG restaurant & sister bar PIGGY in East Auckland being among her favourite total creative projects.
The Bug Project she created in collaboration with photographer Manja Wachsmuth recently won first prize in the Food & Advertising category in the International Photography Awards USA. Her editorial work was also highly commended.
The Bug Project also won gold in the Paris Photo Prize, FRANCE.
Fiona is a freelance interior trends columnist, a professional member of the NZ Food Writers Guild, creates & photographs content for various publications.
She has coincidentally created, cooked and styled food for seventeen magazine cover images to date.
Her work has been published in these publications among others:
THE DENIZEN - CUISINE – NZ LIFE & LEISURE - TASTE – FMCG BUSINESS - NZ HOUSE & GARDEN - NZ WOMAN’S DAY - TOAST MAGAZINE - YOUR HOME & GARDEN - METRO – NOURISH - DISH – SIMPLY YOU - MINDFOOD – NZ WOMAN’S WEEKLY & internationally in LECKER MAGAZIN, GERMANY.
Brands she has created for created for include:
– SILVER FERN FARMS - WATTIES - STEVENS NEW ZEALAND - SANITARIUM
NZ NATURAL - BEST FOODS - SEALORD – INVISALIGN - GARDEN TO TABLE TRUST - CHANTAL ORGANICS - WAITOA CHICKEN - DESIGNER RUGS - GREGGS - FONTERRA – SO HOTEL - THE WAREHOUSE - NO ISSUE - OBELA -
PURE DELISH - LA VOIE FRANCAISE - BRINK’S POULTRY - CAMPBELL’S – CINDERELLA - GRIFFINS - LE CREUSET NZ - COUNTDOWN - LINCOLN UNIVERSITY - PUHOI VALLEY - ASB BANK - MY DOG
– WITHER HILLS - HUNTLEY & PALMERS - NICE & NATURAL - FRENCH COUNTRY COLLECTIONS - BARKERS OF GERALDINE - MAGILL’S BUTCHERY - ESSANO - NESPRESSO - WHITESTONE CHEESE - TAHI HONEY
Fiona is also a practicing artist with many of her paintings, photographs, ceramics & sculpture held in private collections worldwide.
She lives on a small farm in rural Auckland, New Zealand with her French husband and their three children.
To collaborate creatively or have Fiona direct or consult on your next project please don’t hesitate to get in touch – atelier@fionahugues.com